ANALYTICS & TRACKING
See what's actually working.
Conversion tracking, source attribution, reporting dashboards, and measurement across search, ads, and AI, so decisions run on evidence, not guesses.
Start a projectWhat gets built
The pieces, spelled out.
Conversion tracking
Events for calls, forms, and bookings, set up correctly and verified.
Source attribution
Know which channels, including AI search, actually drive leads.
Reporting dashboards
Clear, plain-language reporting instead of vanity charts.
Measurement strategy
The right few metrics tied to revenue, not noise.
What you end up with.
- Trustworthy tracking you can make decisions on
- Attribution across search, ads, and AI referrals
- Reporting anyone can read
- A short list of metrics that actually matter
What this covers.
Instrumentation
Analytics, events, and consent set up cleanly and reliably.
Attribution
Connect first touch to booked work across every channel.
Reporting
Dashboards that answer 'what's working' at a glance.
Experimentation
Test changes and measure the lift, not the hunch.
How it works.
01
Define success
Agree the few metrics that map to revenue.
02
Instrument
Set up tracking, events, and attribution correctly.
03
Report & act
Turn the data into clear decisions and next steps.
Good to know.
Can you track AI-search referrals?+
As far as the platforms allow, we set up the available tracking and monitor AI mentions and referral traffic, and we're clear about the current blind spots.
Do you fix bad existing tracking?+
Yes. A tracking audit is usually the first step, most setups are quietly miscounting.