Specialty · Contractors & trades
Websites and lead systems built for contractors and trades.
We build the website and the system behind it, local + AI search, missed-call text-back, booking, and follow-up, so more of your enquiries turn into booked jobs.
Contractors are a specialty. We also build for clinics, professional firms, shops, and other local businesses. See the local-business hub.
In short
Contractors are a Mac Digital specialty. We build fast, search-optimized websites and the systems behind them — CRM, missed-call text-back, online booking, and follow-up — so roofing, HVAC, plumbing, electrical, landscaping, and renovation companies across Ontario turn more enquiries into booked work. Clinics, shops, and professional firms have their own hub.
The full system, not just a website.
Websites that convert
Fast, mobile-first contractor sites built to turn a visitor into a call or quote.
/Local + AI search (SEO · AEO · GEO)
Google, map pack, “near me,” AI Overviews, ChatGPT & Perplexity.
/Presence management
HomeStars, Google Business, and reviews handled. Text us photos; we do the rest.
/Automation & CRM
Missed-call text-back, instant follow-up, booking, review requests.
/Marketing & ads
Google Local Services Ads + Meta lead campaigns feeding your pipeline.
/Branding
Logos and identity that match the truck, the site, and the estimate.
/Custom digital tools
Instant estimators, booking flows, dashboards built for your trade.
/Who we work with.
- Roofing /
- HVAC & Heating/Cooling /
- Plumbing /
- Electrical
- General Contracting
- Renovations & Remodeling
- Windows, Siding & Doors
- Landscaping & Lawn Care
- Snow Removal
- Concrete & Masonry
- Painting
- Decks & Fences
- Flooring
- Paving & Driveways
- Pools & Hot Tubs
- Garage Doors
- Restoration
- Excavation
- Solar
How it works.
01
Map
Your services, service area, and where leads are leaking.
02
Build
Website + lead system wired together.
03
Capture
Every call, form, and message into one pipeline that follows up instantly.
04
Grow
Local + AI search, reviews, and optional ads to scale volume.
What you end up with.
- A website that loads fast and turns visitors into calls
- Found on Google, the map pack, and in AI answers
- Every missed call texted back, automatically
- Quotes and bookings handled without manual chasing
- Reviews and follow-up that run on their own
- One pipeline that shows where every lead stands
Service areas
Whitby (HQ) · Durham Region, Oshawa, Whitby, Ajax, Pickering, Clarington, Bowmanville · Greater Toronto Area · Ontario · Canada-wide (remote).
Questions, answered.
Do you only work with contractors and trades?+
They are a specialty, not the whole studio. The systems here are purpose-built for how trades win work — calls, quotes, and fast follow-up. Clinics, shops, and professional firms have their own hub.
How much does a contractor website cost?+
Most contractor websites run $1,200–$3,900 CAD one-time, with optional monthly plans for SEO, ads, and automation.
What's a lead system vs a website?+
A website attracts and informs. A lead system makes sure none slip away, CRM, missed-call text-back, online booking, and automated follow-up working behind the site.
Do you serve outside Durham Region?+
Yes. We're based in Whitby and work across the GTA, Ontario, and Canada-wide, fully remote.
What's the difference between SEO, AEO, and GEO?+
SEO ranks you in Google. AEO wins featured answers and AI Overviews. GEO gets you cited by AI assistants like ChatGPT and Perplexity. We build for all three.
How fast can you launch?+
Most contractor sites launch in two to three weeks once we have your details and content.
Ready to stop losing leads?
Book a free strategy call. Pick a time and we'll come ready to talk about your trade, your service area, and where leads are leaking.
Prefer direct contact?