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CUSTOM TOOLS · ESTIMATORS, PORTALS, DASHBOARDS

Tools built for how you work.

Instant estimators, booking flows, client portals, dashboards, and integrations, built around how the operation actually runs when an off-the-shelf product does not fit. The roof estimator that turns a browser into a qualified lead is the one most trades ask for first.

Custom tools work by Mac Digital

Price, published

from $900

Canadian dollars. The full price list has everything the studio sells.

  • Instant roof estimator on a Starter or Professional site (included in Premium)$900
  • Financing partner integration$149
  • Recruiting page + job ad setup$499
  • Portals, dashboards, and integrationsscoped per build

Scoped builds get a written number before work begins. You own the code.

What gets built

The pieces, spelled out.

Estimators & calculators

Instant quotes and pricing tools that qualify and convert leads with the address already filled in.

Booking & dispatch flows

Self-serve scheduling, maintenance-plan signup, and emergency routing that reaches the right phone.

Portals & dashboards

Client and internal portals, authenticated dashboards, and workflow tools that replace spreadsheets.

Integrations

Jobber, Housecall Pro, HighLevel, Stripe, Google, and the tools already in use, wired together reliably.

What you end up with.

  • Tools shaped around the actual workflow, not a rigid template
  • Faster quotes, cleaner data, fewer mistakes
  • Reliable integrations between the systems already in use
  • Maintainable code you are not locked out of

What this covers.

Discovery

Find the repetitive, error-prone work worth automating first.

Build

Typed, tested services with clean data models and real error handling.

Integrate

Connect to CRM, payments, and data so it is not another silo.

Maintain

Monitoring and updates so the tool keeps earning its keep.

How it works.

01

Find the friction

Pinpoint the workflow costing the most time or losing the most leads.

02

Build the tool

Ship in working slices: data model, interface, integrations.

03

Harden & hand off

Tests, docs, and tracking so the tool keeps working without us.

Good to know.

Is a custom tool worth it over off-the-shelf?+

When the off-the-shelf option forces you to change how you work, or you are stitching spreadsheets, a focused custom tool usually pays for itself. The roof estimator pays for itself on the first job it books.

Can it connect to what we already use?+

Yes, most platforms with an API or webhook can be integrated.

Do we own the code?+

Yes. You get the repository and a maintainable codebase, not a locked black box.

Not sure custom tools is the leak? Fifteen minutes will tell.

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